George Waterfield and Darren Cunningham, co-owners of a Leicester salon – The Secret Garden – have said they refuse to be intimidated after their business was targeted twice in suspected hate crime incidents that saw damage of, and tearing down of pride flags flying outside.

Ellie Chowns, the Green Party member for North Herefordshire, has labelled a row that has broken out in Warwickshire over Pride flags as ‘pathetic’.

The mayor of the Shropshire town of Bridgnorth, has had to defend the decision to fly a Pride flag from a flag pole near the war memorial, ahead of the town's Pride celebrations.

West Northamptonshire Council claim to still support Pride, despite being one of the many, now Reform-led councils that have banned Pride flags (along with many other flags) from being flown outside their council buildings.

Stafford Borough Council overturned its decision following an open letter issued by Pride

Stafford Pride organisers have issued an open letter to Stafford Borough Council expressing disappointment in the decision not to fly Pride