Queer Brewing collab with Joe Lycett in support of Queen’s Heath Pride

The UK’s queer and trans-owned brewery, Queer Brewing, have launched a new collaboration with Brummy comedian and presenter, Joe Lycett and Queen’s Heath venue The Juke, in support of Queen’s Heath Pride.

2025, marks the fourth year for Queer Brewing supporting the grassroots, King's Heath, Birmingham-based Pride event which was founded by Joe Lycett, alongside a group of locals. The new collaboration, Rainbow Juice, as with all of Queer Brewing’s beers, raises money for charity. Rainbow Juice will support both Queen’s Heath Pride and Not a Phase; a charity supporting trans people. Queering Brewing will donate 10p from every pint and can sold to their current quarterly-rotating charity, Not A Phase. Plus, 50p from each can sold via Queer Brewing’s webshop will be donated to Queens Heath Pride.

Rainbow Juice is a single-hopped Luminosa pale ale (4.5%), with lots of tropical and peachy-mango-lemonade notes. Limited cans are now available to order via the Queer Brewing website, and in keg and case for trade.

“I was delighted to help with the artwork for this delicious juicy pale in support of Not A Phase and Queens Heath Pride from my second favourite brewery - the first being whoever brews Skol,” Lycett said.

“We’ve loved working with Queens Heath Pride for the last four years, and were thrilled when we were first approached to work together,” says Lily Waite-Marsden, founder of Queer Brewing.

“When Joe suggested we use one of his gorgeous paintings for the label, we immediately agreed: I’ve loved his work for years and have been hoping to use one of his paintings for a collab for a long time.”

“We’re delighted to have Joe officially on board for this year’s beer,” she continues, “as the whole team are big fans of his varied work and the amazing grassroots community spirit he’s fostered in creating Queens Heath Pride.

"The dedication to creating a space for the LGBTQ+ community to celebrate, demonstrate, and protest, as well as the ethos of expression and representation it exemplifies, mirror and resonate strongly the values Queer Brewing was founded on and the purpose of what we do.”

Queen’s are also currently fundraising to support their work in expanding the offering while still maintaining the event's unique, community feel, without corporate sponsorship. Find out more: https://www.justgiving.com/crowdfunding/queensheath