Nick Hurley is the neurodivergent, non-binary visionary behind the newly-launched ‘FAGUE; Queer Unfashion’; a boutique fashion brand “that celebrates diversity, inclusivity, and fearless self-expression."
The brand’s début collection was showcased during Manchester Pride this year, and is now available exclusively online at FAGUEFashion.com
“The collection featured a range of gender-fluid clothing, including statement pieces that are as functional as they are fashionable. From bold prints to versatile silhouettes, each item is designed to make a statement and offer comfort to wearers of all identities. Unlike other clothing brands, FAGUE doesn't label people or their clothes by gender."
“FAGUE is not just a brand; it’s a movement. By embracing neurodiversity and breaking free from the binary confines of traditional fashion. Paving the way for a new generation of designers and fashion enthusiasts. The brand is dedicated to fostering a community that celebrates individuality and encourages everyone to express themselves freely.
“As the fashion industry continues to evolve, FAGUE stands at the forefront of a new wave of designers who are redefining what it means to be stylish in today’s world. Working exclusively with LGBTQIA+ designers, makers, and suppliers FAGUE are redefining what fashion can be.”
Nick Hurley, shared their inspiration for the brand, explaining: “Fashion has always been a way for me to express my identity and challenge the status quo. With FAGUEfashion.com, I want to create a space where everyone, regardless of their gender, neurodiversity, or background, can feel seen, celebrated, and empowered. And it doesn't stop there, every single sale contributes towards LGBTQIA+ causes and charities.”
FAGUE is a 100% queer-owned, independent brand with clothing made in Manchester. With every sale made, FAGUE makes donations to a handful of charities including: George House Trust (for the World AIDS Day items), the Albert Kennedy Trust, LGBT Foundation, Mermaids, Arts Emergency, and MAP (Medical Aid for Palestinians).
In keeping with the neurodivergent aspect of Nick’s vision, the clothing has also been designed with special tags that can be easily torn away leaving no trace and, therefore, no uncomfortable scratchy feeling.
Nick's brand was born from a bad experience; a homophobic attack that has now flourished into a colourful and creative new enterprise. They told I Love Manchester that in 2018, as they were walking home from work, two people in a car shouted a derogatory word at them. The designer was carrying bags of biodegradable glitter ahead of Brighton Pride so, when the car stopped at the traffic lights they took the bold move of emptying a tube of glitter into the car through the passenger window. The two abusers reportedly looked horrified before speeding away. Nick discovered the power of this creative move when they shared their experience on Twitter, and received more than 150,000 likes.
Nick’s journey into fashion began at a modelling agency in Manchester, and having seen both the good and bad that the industry has to offer, they wanted to get involved in a way that aligns with their values. Thus, FAGUE was born!
“FAGUE /feɪɡ/ is home of unique queer-luxe genderfluid fashion for lesbos, homos, trans-heroes, neurodivergent they/them-bos, and experimenting don't knows.”
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